Write content about what your audience actually asks
Stop guessing at topics. Mine the threads where your audience asks questions and argues about tools, and turn their real language into a ranked content brief.
The problem
Keyword tools tell you what gets typed into a search box. They do not tell you the messy, specific questions your audience is actually wrestling with.
The result is content that ranks for a phrase but answers nothing, and a calendar full of topics that feel safe but convert no one.
The questions worth answering are already written down — in Reddit threads — alongside the exact words your audience uses to describe the problem.
How it works
- 1
Define the audience
Describe who you write for and the topic area as a claim to investigate.
- 2
Mine the threads
We pull the discussions where that audience asks, debates, and recommends.
- 3
AI classifies each one
Threads are tagged by the question behind them and scored for how much the topic matters.
- 4
Get a content brief
A ranked report turns the strongest questions and phrasings into briefs you can write against.
What the report looks like
Threads are tagged by the question driving them and the primary use case they fall under, then scored for relevance so your calendar fills from real demand instead of guessed keywords.
Illustrative example
A representative run — not a measured result — to show the shape of the output.
“Early-stage B2B marketers don’t know how to fix email deliverability.”
Deliverability questions cluster around a handful of recurring sub-topics — domain warmup, SPF/DKIM, the spam folder — phrased in the audience’s own words.
Takeaway. Each cluster is a ready-made article brief, with the title already written by your readers.
Why it works
Topics with real demand
Prioritize pieces around questions people are actively asking, not phrases a tool guessed at.
Their words, not yours
Capture the exact phrasing your audience uses so your copy resonates and ranks.
Angle, not just keyword
See the disagreement and nuance in a thread so your piece takes a stance instead of restating the obvious.
A grounded calendar
Fill your content calendar from evidence, with links to the threads that justify each topic.
Under the hood
Their words, ranked
primary_use_case plus relevance_score (0–10) turn a thread dump into a prioritized brief, not a flat keyword list.
Real phrasing, not guesses
Search queries are mined from the actual title phrases your audience posts, with frequency counts attached.
Cheap to refresh
Re-run before each planning cycle for ~$0.13–0.40 to catch the questions that surfaced this month.
Frequently asked questions
How is this different from a keyword tool?
Keyword tools rank search volume for phrases. This surfaces the actual questions and language behind those phrases, so your content answers something real.
Can it help with content for a niche audience?
Yes — niche subreddits are exactly where small audiences talk in detail, which is where this approach is strongest.
Does it suggest topics or just collect threads?
It scores and ranks threads by the question behind them, so the report reads like a prioritized brief rather than a raw dump.
Can I reuse the audience language directly?
Yes. Pull quotes and phrasings straight from the linked threads to mirror how your audience actually talks.
How often should I run it?
Re-run before each planning cycle to catch new questions as your audience’s concerns shift.
Keep reading
Write essays and threads backed by real evidence
Draft essays and X threads grounded in real evidence, not vibes.
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Read →Does AI hallucinate subreddit names? We tested 100
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Read →Quoted vs tokenized Reddit search: an A/B test
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Read →Methodology
Exactly how a claim becomes a ranked, sourced report.
Read →